Elizabeth Cutler, co-founder of Soul Cycle, speaks with students at USC.

SoulCycle founders Julie Rice and Elizabeth Cutler visited Google's Mountain View office to discuss their experience transforming a small business into a fitness giant. 2016.

SoulCycle founders Elizabeth Cutler and Julie Rice reveal one of their biggest failures when launching Soul Cycle, the worst jobs they've ever had, and why their customers are the heart and soul of SoulCycle! 2016.

From the start, Julie Rice and Elizabeth Cutler carefully considered every element of the fitness chain, down to the smell of the studios.

SoulCycle co-founders Elizabeth Cutler and Julie Rice join Sarah Lacy on stage for PandoMonthly in New York. 2015.